Orange Crush Soda is a mixed media by Beverly Guilliams which was uploaded on December 16th, 2013.
Orange Crush Soda
In 1911, Clayton J. Howel, president and founder of the Orange Crush Company, partnered with Neil C. Ward and incorporated the company. Ward made the... more
Title
Orange Crush Soda
Artist
Beverly Guilliams
Medium
Mixed Media - Photograph,photographic Art/digital Art
Description
In 1911, Clayton J. Howel, president and founder of the Orange Crush Company, partnered with Neil C. Ward and incorporated the company. Ward made the recipe for Orange Crush. Howel was not new to the soft drink business, having earlier introduced Howel�s Orange Julep. Soft drinks of the time often carried the surname of the inventor along with the product name. Howel sold the rights to use his name in conjunction with his first brand; therefore, Ward was given the honors: Crush was first premiered as Ward's Orange Crush.[1] Originally, Orange Crush included orange pulp in the bottles, giving it a "fresh squeezed" illusion even though the pulp was added rather than remaining from squeezed oranges. Pulp has not been in the bottles for decades.
Crush was purchased by Procter & Gamble in 1980 (with the exception of the Canadian rights, which were purchased in 1984). Procter & Gamble only manufactured "bottler's base," which was a concentrate consisting of flavor and color.
Uploaded
December 16th, 2013